Intersect: ‘Just add story’
Blogger Clinton Bon poked around Intersect this week and created an equation to sum it up: Space + Time + Story = Intersect.
“It’s not that you are somewhere about to do something, it’s the what, with who that is actually compelling and Intersect innately realizes this,” Bon wrote in a post on the blog Everything 2 Everything.
There are improvements that can be made to Intersect, but today I’m here to praise their efforts thus far, and encourage you to check it out. I’m interested in seeing how savvy brand managers wield such an app. and I’m excited that the missing ingredient of LBS [location-based services], the human tale, is taking its rightful place in the equation.
Thanks for checking us out, Clinton!